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Arnold School of Public Health
University of South Carolina
800 Sumter St., Room 216
Columbia, SC 29208

Phone: 803-777-7096
Fax: 803-777-6290



Jim F. Thrasher, PhD, MA, MS
Associate Professor

Department of Health Promotion, Education, and Behavior
Arnold School of Public Health
Discovery I Building, 534D
915 Greene Street
Columbia, SC 29208

Phone: (803) 777-4862
Fax: (803) 777-6290
E-mail: thrasher@mailbox.sc.edu

Curriculum Vitae

PhD (2005) - Health Behavior, University of North Carolina, Chapel Hill
MS (2000) - Epidemiology, State University of New York, Buffalo
MA (1994) - Anthropology, State University of New York, Buffalo
BA (1990) - Psychology, University of North Carolina, Chapel Hill

Cancer Prevention & Control
Health Policy
Mass Media & Health Communication
Social & Cultural Determinants of Health
Globalization & Global Health
Mixed Methods (i.e., combining qualitative and quantitative methods)
Measurement Development

Public health policy and advocacy
Measurement development
Contemporary Issues in Tobacco Control
Anthropology and Public Health
Research Methods


Thrasher JF, Sargent JD, Vargas R, Braun S, Barrientos-Guitierrez T, Sevigny EL, Billings DL, Arillo-Santillan E, Hardin J. Are movies with tobacco, alcohol, drugs, sex, and violence rated for youth?: A comparison of rating systems in Argentina, Brazil, Mexico, and the United States. International Journal of Drug Policy. In press.

Thrasher JF, Kim SH, Rose I, Navarro A, Craft MK, Davis KJ, Biggers S. Media coverage around failed and successful tobacco tax initiatives: The South Carolina experience. American Journal of Health Promotion. In press.

Thrasher JF, Kim SH, Rose I, Craft MK, Biggers S. Media coverage of smoke-free policies after their innovation. Journal of Health Communication. In press.

Thrasher JF, Abad-Vivero EN, Sebrié EM, Barrientos-Gutierrez T, Boado M, Yong HH, Arillo-Santillán E, Bianco E. Tobacco smoke exposure in public places and workplaces after smoke-free policy implementation: A longitudinal analysis of smoker cohorts in Mexico and Uruguay. Health Policy & Planning. 28:789–798. 2013.

Szklo A, Thrasher JF, Pérez C, Figueiredo V, Fong GT, de Almeida ML. Understanding the relationship between socioeconomic status, smoking cessation services provided by the health system and smoking cessation behavior in Brazil. Cadernos Saúde Pública. 29(3):485-495. 2013.

Thrasher JF, Carpenter M, Andrews JO, Gray KM, Alberg AJ, Navarro A, Friedman DB, Cummings KM. Cigarette warning label policy alternatives and smoking-related health disparities. American Journal of Preventive Medicine. 43(6):590–600. 2012.

Thrasher JF, Murukutla N, Pérez-Hernández R, Alday J, Arillo-Santillán E, Cedillo C, Gutierrez JP. Linking mass media campaigns to pictorial warning labels on cigarette packages: A cross-sectional study to evaluate impacts among Mexican smokers. Tobacco Control. 22: e57-e65. 2013.

White CM, Hammond D, Thrasher JF, Fong GT. The potential impact of plain packaging of cigarette products among Brazilian young women: an experimental study. BMC Pubic Health. 12(1):737. 2012.

Thrasher JF, Arillo-Santillán E, Villalobos V, Pérez-Hernández R, Hammond D, Carter J, Sebrie E, Sansores R, Regalado-Piñeda J. Can pictorial warning labels on cigarette packages address smoking-related health disparities? Field experiments in Mexico to assess pictorial warning label content. Cancer Causes and Control. 23:69–80. 2012.

Thrasher JF, Pérez-Hernández R, Arillo-Santillán E, Barrientos-Gutierrez I. Hacia el consumo informado de tabaco en México: Efecto de las advertencias en población fumadora [Towards informed tobacco consumption in Mexico: Effects of pictorial warning labels among smokers]. Revista de Salud Pública de México. 54:242-253. 2012.

Thrasher JF, Rousu MC, Hammond D, Navarro A, Corrigan J. Estimating the impact of pictorial health warnings and “plain” cigarette packaging: Evidence from experimental auctions among adult smokers. Health Policy. 102:41-48. 2011.

Thrasher JF, Quah ACK, Dominck G, Borland R, Driezen P, Awang R, Omar M, Hosking W, Sirirassamee B, Boado M, Miller K. Using cognitive interviewing and behavioral coding to determine measurement equivalence across linguistic and cultural groups: An example from international tobacco survey research. Field Methods. 23(4): 439-460. 2011.

Thrasher JF, Villalobos VE, Barnoya J, Sansores R, O’Connor R. Consumption of single cigarettes and quitting behavior: A longitudinal analysis of Mexican smokers. BMC Public Health. 11:134. 2011.

Thrasher JF, Huang L, Pérez-Hernández R, Niederdeppe J, Arillo-Santillán E, Alday J. Evaluation of a social marketing campaign to support Mexico City’s comprehensive smoke-free law. American Journal of Public Health. 101(2): 328-335. 2011

Thrasher JF, Villalobos V, Szklo A, Fong G, Pérez C, Sebrié E, Boado M, Figueiredo V, Arillo-Santillán E, Bianco E. Assessing the impact of cigarette package warning labels: a cross-country comparison in Brazil, Uruguay and Mexico. Salud Pública de México. 52(sup 2): S206-215. 2010

Thrasher JF, Pérez-Hernández R, Swayamkapala K, Arillo-Santillán E, Bottai M. Policy support, norms, and secondhand smoke exposure before and after implementation of a comprehensive smoke-free policy in Mexico City. American Journal of Public Health. 100(9): 1079-1096. 2010.

Thrasher JF, Besley JC, González W. Perceived justice and popular support for public health laws: Citizens’ perceptions of comprehensive smoke-free legislation in Mexico City. Social Science & Medicine. 70: 787-93. 2010

Thrasher JF, Sargent JD, Huang L, Arillo-Santillán EJ, Dorantes-Alonso AC. Does exposure to smoking in films promote smoking in middle-income countries?: A longitudinal study among Mexican adolescents. Cancer Epidemiology, Biomarkers, and Prevention. 18:3444-3450. 2009.

Thrasher JF, Boado M, Sebrié EM, Bianco E. Smoke-free policies and the social acceptability of smoking in Uruguay and Mexico. Nicotine and Tobacco Research. 11(6): 591-599. 2009

Thrasher JF, Jackson C, Arillo-Santillan E, Sargent JD. Exposure to smoking in movies and adolescent smoking in Mexico. American Journal of Preventive Medicine. 35(2): 95-102. 2008.

Thrasher JF, Reynales-Shigematsu LM, Baezconde-Garbanati L, Villalobos V, Téllez-Girón P, Arillo-Santillán E, Dorantes-Alonzo A, Valdés-Salgado R, Lazcano-Ponce EC. Promoting the effective translation of the Framework Convention on Tobacco control: A case study of challenges and opportunities for strategic communications in Mexico. Evaluation & the Health Professions. 31(2): 145-166. 2008.